As an internet marketing business owner, a mini-course is an excellent strategy to market your web site. These are some of the different steps to setting up your mini-course to drive visitors back to your website.

When your web site visitor signs up, he or she receives part 1 immediately. I welcome them to the course and give them a link to the 1st lesson. This is the first email and they receive it immediately. The 2nd email is part 2 of the mini-course and it will highlight a different point. In the 3rd email, I may go ahead and promote an affiliate program. In the 4th email, I promote part 3 of the mini-course. These emails should be 2-3 days a part. This will allow them to be frequent, but not overbearing.

When doing a product launch, if you are going to do a teleseminar, you do not have to launch the mini-course first. You can have the mini-course and the teleseminar go on at the same time. The mini-course gives you a reason for emailing your web site visitor 5 times in a 10-day period.

The next step after the mini-course is delivered is to offer content that is of value to your subscriber every 7 days. This content can be in the form of a newsletter or tips. In your internet marketing business, you include the mini-course and the follow up tips in your follow up emails in your autoresponder.

On top of the mini-course and newsletter, you can also send a message to your entire list at the same time. This is called a broadcast email. You would use broadcasts to promote upcoming events like teleseminars or webinars. You would also use a broadcast for any time sensitive information. For example, if you have an offer that expires at a certain time, you can send a reminder to your list to let them know this. When you send a broadcast email, your entire list receives it at the same time.

Hopefully, you now understand how to use a mini-course to drive repeat visitors back to your website. Implementing these strategies will result in more income from your internet marketing business.

Tags: ebook publishing, eBooks, info products, information products, internet marketing, internet marketing business, marketing, mini-course, online business, real home business

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